If your business lacks innovation, productivity and sustainability, then, this blog post, “How To Think Outside The Box In Your Business” will help you. But, if you are already commanding exploits in your business, then, it may add more value to what you already know.
Now, hear this:
It is said that without vision, the people suffer captivity.
Therefore, the contemporary entrepreneur must have vision in order to succeed in a digital world filled with analog humans.
Proactive entrepreneurs prepare individually and collectively to attain the best possible results under the worst possible conditions.
Education and training followed by evaluation and more training culminating in execution is a never-ending cycle required for success.
Every General, in the army, was once a protégé of another General. No one is self-made. We are knowledge-made!
Unfortunately, many in today’s world assume entrepreneurial knowledge.
That you have a shop or an office somewhere does not make you an entrepreneur. That you have been doing ‘buying and selling’ for donkey years cannot qualify you as an entrepreneur. Experience is not equal to wisdom; though both of them work together. Wisdom transcends the shores of experience. This is because your experience can be negative or positive. But, wisdom is divine. Wisdom is results.
It is wisdom to adopt digital approach, instead of analog approach in turning an idea into business. The trend is fast changing. Things are no longer as they used to be. You need to understand this fact!
Let me shock you a little from a fascinating story I read, as documented in a book I read:
A few years ago, the CEOs of the two dominant book retailers in the United States-Barnes & Noble-were sitting in their respective offices, listening to the business news on CNN’s Moneyline, contemplating ways and means of taking away some of each other’s business.
During the newscast, there was a short interview with a gentleman named Jeff Bezos, who declared that he had formed a company named Amazon.com, which, effective immediately, would start selling books online through the Internet.
Furthermore, he stated that Amazon.com would carry over one million titles-a hundred times that of the average bookstore, that the price would be 30 to 50 percent less than a bookstore, and that users could make a purchase in a couple of minutes from the comfort of their homes by simply using a PC.
A few weeks later, the CEO of Merrill Lynch, watching the same TV program, was thinking about ways and means to compete with Smith Barney.
Another young entrepreneur announced the launch of an online brokerage company called ETRADE, which would allow individuals to trade stocks from their home PCs ata fraction of the cost of dealing through a broker. While the CEOs of American Airlines, United Airlines, Delta, and US Airways were brainstorming ways of eating away at one another’s customer base, a new Internet-based company called Priceline.com ran full-page ads in all the major newspapers. They announced the introduction of new booking service that would provide lower fares than the lowest offered by any airline. Within a few weeks, Priceline.com was booking flights for over 200,000 travellers per week. Thus, the day the Amazon.com went online, Barnes and Nobles’ and Borders’ business models were put into jeopardy.
The day that ETRADE went online, Merrill Lynch’s business model of selling stocks through thousands of highly commissioned salespeople was put into jeopardy.
Priceline.com simply took control of the airlines’ pricing policy.
The entrepreneurial world of today is only for digital humans and not analog humans! If you are not strategic in your thinking, innovative in your concepts, and creative in your approach to running your business, you will soon be overtaken by new and young entrepreneurs who are.
Statistics proves that the business Jeff Bezos started some years ago has made him the richest man on earth, as at the time of the writing of this e-book. What then do we say about Bill Gates of Microsoft, Mark Zuckerberg of Facebook, or Steve Job of Apple Computers?
See you in my next blog post.
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The Next Thing
Though I still have a lot to write on this topic but I hope you learnt something new from this blog post. More importantly, I want you to apply practically all I have been able to teach you via this blog post.ALSO READ THIS! Who Else Wants To Learn Website Designing? (Secret Formula for Mastering and Designing Incredible Websites That Top Web Designers Aren’t Telling You)
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