Would You Rather Suffer Consistent Business Failure Than Take The Next Five Minutes To Read This Article?
Sequel to the launching of my new consulting firm, Gabriel Onyekawa Consulting, and the numerous questions from our numerous clients vis-a-vis successful business start-up, development and growth, I have decided to teach you some of the stuff I learnt over the years about this subject via a series of articles entitled, “Quick Business Guide With Gabriel Onyekawa Consulting (Part One)”
In an article published here on AlaNaija.com, I was writing on the topic,”BEFORE YOU CALL YOURSELF A BUSINESS PERSON“, when I concluded that article by writing, “…for you to be a business person, you must know how to identify business opportunities, mobilize and organize the resources to tap the opportunities…”. Thus, in today’s article, I shall open your eyes to see the 5 Steps through which you can test your ideas to ascertain their viability and profitability.
Now, let’s start…
In his work, Caleb McAfee itemized and explained five (5) steps to test any idea and consequent transformation into a business venture. Here are some steps to help determine the viability of your proposed venture:
Talk To Your Prospective Customers
Ask them if they would buy your product or your service. This is called test marketing. If you are dealing with your friends, tell them to be brutally honest because you have a lot at stake. You may have to remind them of this Proverb: Faithful are the wounds of a friend. Proverbs 27:6
Talk To Prospective Sales People
If your product will require the service of outside sales people, ask prospective salespersons if they feel they can sell your product and what they think a customer or client will pay for it.
Many small business operators are surprised and disconcerted to discover that national discount chain stores can sometimes retail a product for less than the small business operator has to pay for it wholesale. They are rudely awakened to a fact known as the “Economy of Scale.” Chain discount stores can buy products by the trainload at deep discounts.
Regrettably, most customers are disloyal, selfish and greedy. If they can buy a product or service cheaper elsewhere, they will. Most will not buy from you just because they like you.
Talk To People Presently In Your Intended Field
Seek out people who are already if your selected business. Ask them, “If you weren’t already in this business, would you go into it?” If the answer is no shouldn’t that tell you something?
Talk To Your Banker
Even though you may be seeking a loan, talk to a commercial banker. He or she looks at business plans daily and are familiar with the market.
Talk To The Lord
Regardless of what your prospective customers, prospective sales people in your intended field or bankers say, it is essential for you to clearly settle that it is God’s will for you to make this step.
A person whose spirit is sensitive to God’s leading can take comfort in this verse. In his heart a man plans his course, but the Lord determines his steps; Proverbs 16:9
Jesus delighted to always do the will of the Father and so should we.
Then I said, “Here I am…I desire to do your will, O my God; your law is within my heart.” Psalm 40:7-8
If, after following the steps listed…, you determine that your desire to be in a certain business is not God’s best for you, seek the grace to pray the same prayer Jesus preyed.
Yet not as I will, but as you. Matthew 26:39
Business is thus an ideation tool. It spurs ideation. It transforms ideas into untold and unending wealth. Therefore, you are not in business until you discover that hidden seed (idea) in you, package it for others to enjoy, and in turn be blessed by your magnanimity and benevolence. Business is thus a selfless discovery and pursuit of a profitable idea. It is an ideation tool. Ideas are in totality beneficial to human existence…
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Good news! As I said earlier, I just launched a consulting firm, Gabriel Onyekawa Consulting, with focus on helping my clients answer the seeming hydra-headed questions of life, even core spiritual matters that concerns the devil and his cohorts, FEEL FREE TO ASK ME ANY BOGGLING QUESTION OF YOUR HEART by connecting to me through our corporate WhatsApp Number: +234 907 330 8104. And God’s wisdom, operating in me shall answer ALL your questions, to the glory of God!
To Your Success,
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