By Dr. Kevin Nunley
There is now no doubt. The Internet really is the biggest gold rush of our lifetime. It is unlikely you or I will get another chance as big as this one to earn huge profits anytime in the next 100 years. The World Wide Web is booming! Internet sales are growing by leaps and bounds, and even a dipping world economy can’t make online entrepreneurs slow down or look back.
Ninety-two million people in the US and Canada surf the Net. That’s a whopping 16% jump in just nine months. People aren’t just looking, they are also buying online. The number of online consumers has increased 40% in recent years to 28 million. Perhaps even more important, the number of women buying online went up 80% in the past nine months reaching the 10 million mark.
It is time to get on board! This chapter tells you how to get online, get an Internet presence that sells, and get your piece of the new Internet pie. It is time for you to stake a place on the Net for yourself, your children, and the generations that follow. Someday people will look back and judge us as one of two groups: those who didn’t recognize the digital revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in a new business model that will dominate the future.
Run a perfect Home Business
You don’t have to have a website to run a successful home business on the Internet. Email is the Net’s most powerful and popular feature. You don’t need an office in a prestigious address. Some of the Net’s biggest earners work from a corner in their bedroom, still in their pajamas.
Best of all, you don’t need a wad of cash to get your home business ideas rolling. Hard work, dedication, vision, and a dream you are willing to see to the end are far more valuable than lavish start-up funds.
There are an endless number of ways to make money on the Internet. You can offer a service delivered conveniently by email. You can take orders for products that are shipped to customers in the US and around the world. It’s possible to start your own email newsletter and get paid for running other people’s ads. Building a hot website and earning money by letting companies display their banners on your pages are also options. You can also earn a good extra income simply by referring customers to other companies with a link on your website or in your email messages.
Niche Your Market and Pick Your Products and Services
The Internet is a big place. Millions of people are shouting about billions of products.
Online advertising is low-cost, but it is also a little bit like yelling your message in a crowded football stadium. Try to advertise to everyone, and you will wind up getting the attention of no one. It’s important to niche your marketing.
Begin by deciding exactly who will be your best prospects and customers. If you don’t already have something to sell, start by looking for a big group that is online and needs help.
After trying lots of things online, I found a huge number of people needed help writing copy. Many people don’t like to write. They find they can’t get started without web copy, sales letters, and ads. Lots of folks are more than happy to pay to have their copy written for them. They have a problem, and are looking for someone to sell a solution. Your best customers will be people who have pressing needs or problems you can solve. They hurt. You heal.
Look for places your target audience goes to find products and services. What kinds of websites do they visit? What email newsletters do they subscribe to? What magazines do they read? These are the media outlets you will use to market to your best prospects and customers. The more you know about your target audience, the better you will be able to reach it, and the bigger your sales will be. You can get information on customers by talking to them and by offering a questionnaire on your website or by email. Give a free gift or special discount to those who complete your questionnaire. Good, precise targeting quadruples the effectiveness of your advertising and gets your cash register ringing. Make your email or website copies talk directly to your best customers. Use easy words and short sentences. Customers love to hear the benefits they will get after they buy from you. Talk about how the customers will save more, earn more, save time, or feel better. Provide examples or statistics that prove your claims. Include testimonials from satisfied customers.
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